With the pizza market’srevenueprojected to grow over the next five years, it’s important to optimize and modernizeyour marketing campaignsto ensure shop visibility.We know your end goal is to sell more pizza, and we’rehere to help with that,so todaywe’re going over some of our favorite (and best) pizza campaigns and how these tactics can help your shop with its next marketing campaign.
Visuals & Ads
How customers view your visual ads is how they will view your restaurant. Having strong visuals and graphics to boost your shop’s brandis crucial to creating an excellent marketing campaign. UNO’s, Pizzeria and Grill does a fantastic job with intriguing, eye catching, and delicious visuals. UNO’sshares realistic photos of their pizza to create urgency and interest. They create a scene with their photos instead of simplysharing the product.
Whether they’re on a postcard or in a social media post, visuals are so important becausethey’llnot only make or break how your pizza looks, but how it sells. Being in the food industry, you especially want your food images to be of the highest quality.Using a professional photographer or high quality stock imagescan beextremely helpfulfor updating your social media, creating in-store posters, and crafting high quality menus.If you’re usingstock images, make sure they closelyrepresent what your shop’s food actually looks like. It’s never appreciated if the food on your postcard looks better than it does person (false advertising), and oppositely, it’s not good if the food on your postcard looks bad and deters potential customers from even setting foot into your shop. Once you have good, qualityimages, that accurately represent your dishes, display them to your customers to see your amazing pizza through postcards, flyers, social media, and more!Check out our other blogs on how to make your postcards stand out among competitors!
Coupons & Deals
When it comes to utilizing deals and coupons, Pizza Hut takes the cake. Not just because they’re well known, but because of their distribution, and their ability to create eye catching deals that resonate with customers. Since Pizza Hut’s very loyal to their returning customers, they have created an extraordinarily successful rewards program. They also have a $5 Lineup Menu to catch customers’ eyes right off the bat – when you buy two or more items, you get each for $5:
Medium 1-Topping Pizza
8 Breaded Bone-out Wings
Stuffed Garlic Knots
Double Order of Breadsticks
Cinnabon Mini Rolls
Ultimate Hershey’s Chocolate Chip Cookie
4 20oz Drinks
And who doesn’t love a good discount? If you want to promote your business, coupons are one of the best ways to do it, with just over 90% of all consumers having used coupons (either digital or print) in some way. Placing incentives in a local magazine, in a newspaper, or on a direct mail campaign creates urgency to visit your shop and use these coupons. There are several different ways coupons can be used for your shop, such as creating a rewards program, creating new customer incentives, or using the famous buy-one get-one tactic! This kind of campaign reels in your audience in an easy and efficient way, without losing a ton of money. Check out our blog on how to effectively use coupons and why they can be so successful.
As you know, communication is key in the food business. Dominos has always done an excellent job at communicating externally with their customers and internally with employees. They even have a landing page on their website, titled, “how to be a great communicator.” They post consistently well-written content on their social media accounts and encourage feedback so they can constantly improve and provide for their customers. They recently launched a new