With the pizza market’srevenueprojected to grow over the next five years, it’s important to optimize and modernizeyour marketing campaignsto ensure shop visibility.We know your end goal is to sell more pizza, and we’rehere to help with that,so todaywe’re going over some of our favorite (and best) pizza campaigns and how these tactics can help your shop with its next marketing campaign.
Visuals & Ads
How customers view your visual ads is how they will view your restaurant. Having strong visuals and graphics to boost your shop’s brandis crucial to creating an excellent marketing campaign. UNO’s, Pizzeria and Grill does a fantastic job with intriguing, eye catching, and delicious visuals. UNO’sshares realistic photos of their pizza to create urgency and interest. They create a scene with their photos instead of simplysharing the product.
Whether they’re on a postcard or in a social media post, visuals are so important becausethey’llnot only make or break how your pizza looks, but how it sells. Being in the food industry, you especially want your food images to be of the highest quality.Using a professional photographer or high quality stock imagescan beextremely helpfulfor updating your social media, creating in-store posters, and crafting high quality menus.If you’re usingstock images, make sure they closelyrepresent what your shop’s food actually looks like. It’s never appreciated if the food on your postcard looks better than it does person (false advertising), and oppositely, it’s not good if the food on your postcard looks bad and deters potential customers from even setting foot into your shop. Once you have good, qualityimages, that accurately represent your dishes, display them to your customers to see your amazing pizza through postcards, flyers, social media, and more!Check out our other blogs on how to make your postcards stand out among competitors!