As a member of the pizza industry (and especially if you’re a shop owner), you know that generally, the pizza market is very saturated. Especially if your shop is in a city or other largely populated area, it’s easy to get caught up in competition and become lost in an overly saturated market. While we know this frustrates many shop owners, we have four key tactics your business can use to stand out among competitors. Take a look and try them out.
Now that you have a better idea of branding, and have thought through whether or not your brand matches your “za”, let’s talk customer base. Does your brand meet their needs, expectations, and mindsets?
Branding isn’t simply a logo and consistent colors – although it is these things. It’s also the way you make your customers feel, the experience you provide, and the language you use to describe your products and services. Whether it’s known or faintly and unknowingly distinct, you have a brand and an image you’re putting out there…but is it purposeful? And is it the right one?
How you greet, treat, communicate with, and reward your customers is as important for your business as the cheese on your pizza. For our 3rd slice of the Pizza Marketing 101 series, we’re looking at customer retention and customer acquisition strategies.