General Marketing Strategy

The Impact of Color on Food Marketing

Whether you realize it or not – color’s a powerful thing. And when it comes to marketing, specifically, color can change everything. It helps potential and current customers make decisions, makes them feel emotions, triggers physical responses, and may even be the reason they spend money. It’s important to know what different colors mean and do before and while creating any marketing piece – from print to digital. That’s why we’re giving you the rundown on color’s impact on general and food marketing, especially when it comes to direct mail.

By |2022-09-21T10:59:17-04:00September 21, 2022|General Marketing Strategy|Comments Off on The Impact of Color on Food Marketing
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Tips & Tricks for Designing Menus

Although ZaHub primarily provides direct mail and digital advertising services, we know our way around any design piece, from business card to menu. Why? Mostly because our parent company, Strata, has been in the print design and production business since the 90s. We’ve learned what works, what doesn’t, and through research and testing – we’ve also learned why. With that said, we have some tips and tricks to share when it comes to designing menus that entice your customers to not only buy your food, but buy more food. This quick, 5-minute read will tell you what you need to know.

By |2022-08-25T10:53:27-04:00August 25, 2022|General Marketing Strategy|Comments Off on Tips & Tricks for Designing Menus
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5 Pizza Shop Marketing Techniques

Whether your shop is small and family-run, or large, and maybe one of several locations, it’s crucial to have a solid marketing strategy to catch the attention of potential customers. With today’s technology and tools, there are several avenues you can take to better your shop’s marketing, reputation, customer loyalty, and revenue. In this quick blog, we’ll go through 5 of them – and how you can use them for your shop.

By |2022-06-16T10:23:26-04:00May 19, 2022|General Marketing Strategy|Comments Off on 5 Pizza Shop Marketing Techniques
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How to Take Great Pizza Photos

Professional imagery is usually the best way to go when it comes to restaurant marketing – but we’re aware that not everyone has the budget or resources to work with an agency or hire a photographer. We still want your pizza to be as well-represented as possible. So, in this short read, we’re giving you the top five tips of today for taking your own effective and attractive pizza photography.

By |2022-05-05T11:19:11-04:00May 5, 2022|General Marketing Strategy|Comments Off on How to Take Great Pizza Photos
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