At ZaHub, we’re big believers in the power of direct mail.It can take your pizza shop’s marketing to a whole new level. Instead of going on and on (and on) about the benefits and incredible ROI that direct mail offers, we’re showing you practical stats about direct mail that speak for themselves.
Direct mail has proved itself to be affective time and time again for these key reasons:
It’s Personalized and Targetable
Personalizing your mailersfor the target demographic you’re going for can put you ahead of all your competitors. Whether it be new movers, a certain age group like millennials, or even people in an area you haven’t targeted before, direct mail can be completely customized to your shop’s needs.
It’s Authentic to Your Brand
In a highly saturated market like the pizza industry, it’s important to make your mailers authentic to your shop’s unique brand.On average, it takes 5-7 interactions with a consumer before they remember your brand. The more authentic and obvious your brand is, the more you’ll stand out to customers.
It Helps You Make the First Move
One of the biggest advantages of direct mail is that it meetsyour customers where they are, without even leaving the comfort of their own home. Having an automated mail system is desirable on both ends of the business relationship.