More Stats We Think You Need to See (Now) 

At ZaHub, we’re big believers in the power of direct mail. It can take your pizza shop’s marketing to a whole new level. Instead of going on and on (and on) about the benefits and incredible ROI that direct mail offers, we’re showing you practical stats about direct mail that speak for themselves.  

Check Out These Stats 

  • Direct mail offers a 29% return on investment 
  • 92% of millennials have had a purchasing decision influenced by direct mail 
  • 42% of direct mail recipients either read or scan the mail they get 
  • Direct mail recipients spent 28% more than people who didn’t get the direct mail 
  • 51% of recipients find postcards useful 
  • At 5%, oversized envelopes have the one of the highest response rates 
  • Consumers aged 45-54 are the demographic most likely to respond to direct mail 
  • Up to 90% of direct mail gets opened, compared to only 20-30% of emails 
  • The average direct mail response rate is 5–9x times higher than that of email 
  • Among 18-to-24-year old’s, 69% say they prefer print and paper communications over electronic ones 
  • Direct mail motivates a 20% higher response rate than digital media 
  • 67% feel mail is more personal than internet

Direct mail has proved itself to be affective time and time again for these key reasons: 

It’s Personalized and Targetable 

Personalizing your mailers for the target demographic you’re going for can put you ahead of all your competitors. Whether it be new movers, a certain age group like millennials, or even people in an area you haven’t targeted before, direct mail can be completely customized to your shop’s needs. 

It’s Authentic to Your Brand 

In a highly saturated market like the pizza industry, it’s important to make your mailers authentic to your shop’s unique brand. On average, it takes  5-7 interactions with a consumer before they remember your brand. The more authentic and obvious your brand is, the more you’ll stand out to customers. 

It Helps You Make the First Move  

One of the biggest advantages of direct mail is that it meets your customers where they are, without even leaving the comfort of their own home. Having an automated mail system is desirable on both ends of the business relationship.