For any business (especially pizza shops), using direct mail to target current and potential customers has a multitude of benefits, and on most occasions, even more benefits than just digital marketing alone. But, before you begin any direct mail campaign, it’s likely you’ll need to decide on a direct mail marketing partner to help accomplish your goals. When making this decision, it’s crucial to ask potential partners some key questions. For your convenience, we’ve listed these out for you in this short read!
When is it time to measure if your marketing campaign’s working – when it’s over? With a new mover campaign, of course it’s essential to choose what you believe to be the right audience, a great design, and a good partner or platform. But, what if you could do even more? Whatever partner or platform you choose, it’s important that you have access to some kind of campaign dashboard that gives you a detailed, up-to-the-minute view of your campaign’s success – so you can course correct as needed, improve cost effectiveness, and leverage successes as soon as possible.
As a pizza shop owner, we know that you have limited time – and that most (if not all) of your time and energy goes into your pizza and your shop’s upkeep. But, your customers – and potential ones, are also so important to your shop’s success, and one of the biggest ways you bring in new customers is with effective and eye-catching marketing, whether it’s physical or digital. Today, we’re quickly taking you through the most important things to know and remember (especially as a small business) when picking the right marketing partner platform(s) for your shop.