You may or may not have heard the acronym “CTA” thrown around. What does it mean? And what does it do. CTA stands for “Call To Action”, and if you don’t have it in your marketing – it’s most likely not going to be successful. So, it’s important you know what it is. CTAs are used to attract and bring in those in your target audience, but are also used to communicate to them what you want them to do, or where you want them to go. Today, we’re talking about this commonly used buzzword, and how to make yours effective.