Whether you realize it or not – color’s a powerful thing. And when it comes to marketing, specifically, color can change everything. It helps potential and current customers make decisions, makes them feel emotions, triggers physical responses, and may even be the reason they spend money. It’s important to know what different colors mean and do before and while creating any marketing piece – from print to digital. That’s why we’re giving you the rundown on color’s impact on general and food marketing, especially when it comes to direct mail.
When it comes to print marketing – whether it’s direct mail, billboards, posters, or pamphlets – the goal is to grab the attention of prospective customers, and quickly. Print could be the first (and most powerful) marketing collateral that your audience sees, so it’s important it not only includes great design, but is carefully tailored to resonate with your audience. In today’s blog, we’re highlighting 5 examples of great pizza print marketing to show you how it’s done, and done well, within the industry.
As a member of the pizza industry (and especially if you’re a shop owner), you know that generally, the pizza market is very saturated. Especially if your shop is in a city or other largely populated area, it’s easy to get caught up in competition and become lost in an overly saturated market. While we know this frustrates many shop owners, we have four key tactics your business can use to stand out among competitors. Take a look and try them out.