Although ZaHub primarily provides direct mail and digital advertising services, we know our way around any design piece, from business card to menu. Why? Mostly because our parent company, Strata, has been in the print design and production business since the 90s. We’ve learned what works, what doesn’t, and through research and testing – we’ve also learned why. With that said, we have some tips and tricks to share when it comes to designing menus that entice your customers to not only buy your food, but buy more food. This quick, 5-minute read will tell you what you need to know.
It’s not always cut and dry what types of marketing will work best for your shop. Even if you know you want to send out some direct mail, it can be difficult to choose what type of direct mail you want to send. Today, we’re walking you through what EDDM is, its pros and cons, and when and why you should choose it or opt for a more targeted approach.