As long-time members of the print and direct mail industry through our foundation of Strata Company, we’ve had quite a bit of practice. We’ve seen many things change over the years – from a variety of trends to direct mail enhancements, and we’ve taken advantage of many of these to better our services for our customers. But, one thing that hasn’t really changed? The fact that timing is everything when it comes to direct mail. It can, and normally does, make or break whether or not your potential or current customer will have their interest piqued, get more information about your shop, give you a call, or more importantly, order your pizza. Today, we’re giving you some tips and tricks of the trade – ways you can better time your direct mail to ensure you get the most ROI. Try these out, and you’re bound to see improvements.
With over 40 million people moving every year, there’s a huge market for new customers moving into your target area. That said, many shops have no idea where to start when it comes to targeting and reaching these new movers. Today, we’ll give you an overview of what new mover marketing is, the customer journey a new mover takes, and the best ways to reach them.