Buyer Journey

International Pizza Expo Recap

Our second time at the annual International Pizza Expo & Conference was a success! We had great conversation with so many attendees, vendors, and potential partners, and got to talk lots of new mover marketing and eat a ton of pizza (and various other ingredients and desserts).

By |2022-04-08T10:25:55-04:00April 8, 2022|General Marketing Strategy, News & Press|Comments Off on International Pizza Expo Recap

Timing is Everything

As long-time members of the print and direct mail industry through our foundation of Strata Company, we’ve had quite a bit of practice. We’ve seen many things change over the years – from a variety of trends to direct mail enhancements, and we’ve taken advantage of many of these to better our services for our customers. But, one thing that hasn’t really changed? The fact that timing is everything when it comes to direct mail. It can, and normally does, make or break whether or not your potential or current customer will have their interest piqued, get more information about your shop, give you a call, or more importantly, order your pizza. Today, we’re giving you some tips and tricks of the trade – ways you can better time your direct mail to ensure you get the most ROI. Try these out, and you’re bound to see improvements.

By |2022-03-18T10:00:00-04:00March 18, 2022|Direct Mail Marketing|Comments Off on Timing is Everything

Millennials are New Homeowners

Gone are the days where you can say “millennials only want to rent”, because, according to the American Community and American Housing surveys, there are 66 million millennials in the U.S., and they now represent 37 percent of the total national home-buying market. So, what does that mean for you? Several pizza loving, home-owning millennials likely just moved in down the street from you, and are looking for a new place to grab a slice.

By |2022-02-11T09:21:40-05:00February 11, 2022|General Marketing Strategy|Comments Off on Millennials are New Homeowners