As you may know, the ZaHub platform specifically targets new movers – not just anyone – with direct mail marketing. If you’re like most of the vendors and pizzerias we met at the pizza expo, or people within the industry we talk to day-to-day, you may be wondering…why? So today, we’re going to answer all of your questions about new mover marketing – and give you some insight into why it’s a great pizza shop tactic that really works to get new customers through your doors.
With over 40 million people moving every year, there’s a huge market for new customers moving into your target area. That said, many shops have no idea where to start when it comes to targeting and reaching these new movers. Today, we’ll give you an overview of what new mover marketing is, the customer journey a new mover takes, and the best ways to reach them.