As you may know, the ZaHub platform specifically targets new movers – not just anyone – with direct mail marketing. If you’re like most of the vendors and pizzerias we met at the pizza expo, or people within the industry we talk to day-to-day, you may be wondering…why? So today, we’re going to answer all of your questions about new mover marketing – and give you some insight into why it’s a great pizza shop tactic that really works to get new customers through your doors.
Gone are the days where you can say “millennials only want to rent”, because, according to the American Community and American Housing surveys, there are 66 million millennials in the U.S., and they now represent 37 percent of the total national home-buying market. So, what does that mean for you? Several pizza loving, home-owning millennials likely just moved in down the street from you, and are looking for a new place to grab a slice.