You may or may not have heard about “direct marketing”. Although you might know a bit or a lot about marketing in general – what exactly does it mean when the word “direct” is placed in front of it? How can it be used? What results can it give you? And most importantly – how can it specifically help your shop? Direct marketing is a form of marketing that goes directly to the buyer. No steps along the way or promotion to other business – just messaging that’s straight to the viewer. Today, we’re talking about this commonly used buzzword phrase, and how you can use it effectively.
Looking to increase online ordering? Want people to learn more about your shop? Hoping to grow your customer base? To do any of these, you need to use the right call-to-actions (CTAs). CTAs not only give your potential customers (and returning customers) clarity on what you want them to do, but are also what make your campaigns effective. Not sure what a CTA is or how to create one? We’re here to help. We’ll walk you through best practices for call-to-actions that actually create conversions.