If you’ve read any of our blogs, you know we believe in the power and effectiveness of good marketing. We believe not only in planning, strategy, organization, messaging, and call to actions, but in great design. Without great design, you could be missing out on a ton of potential customers through failure to grab their attention. Because design has such a wide range of options (nearly endless), we’ve compiled a shortlist of design trends you should keep in mind for your next marketing campaign.
With email and social media’s popularity, you’d suspect they’re driving out traditional marketing - but that can’t be any further from the truth. In a world where most advertising is online-oriented, now more than ever, direct mail is most effective because of its surprising and unique nature. With 48% of consumers believing that direct mail is more professional, credible, and enjoyable, it can do for your business what digital marketing alone simply can’t.