We know everyone loves a good deal – from consumers to pizza shop owners. With that said, coupons are a great example of how you can benefit your shop and your customers, and more specifically, your return on investment. Here’s how to properly market coupons to maintain and gain those customers you so badly want, without breaking the bank.
Branding isn’t simply a logo and consistent colors – although it is these things. It’s also the way you make your customers feel, the experience you provide, and the language you use to describe your products and services. Whether it’s known or faintly and unknowingly distinct, you have a brand and an image you’re putting out there…but is it purposeful? And is it the right one?
How you greet, treat, communicate with, and reward your customers is as important for your business as the cheese on your pizza. For our 3rd slice of the Pizza Marketing 101 series, we’re looking at customer retention and customer acquisition strategies.