Direct mail is just as relevant now, if not more, than it was in the pre-digital era. Today’s most successful modern direct mailers go beyond eye-catching creative and quick and timely execution. They succeed because of quality data, digital touches and personalization that leads to interest and results.
As you may know, the ZaHub platform specifically targets new movers – not just anyone – with direct mail marketing. If you’re like most of the vendors and pizzerias we met at the pizza expo, or people within the industry we talk to day-to-day, you may be wondering…why? So today, we’re going to answer all of your questions about new mover marketing – and give you some insight into why it’s a great pizza shop tactic that really works to get new customers through your doors.
We know that, although it’s an important part of your business’ strategy and success, marketing isn’t always your first thought or priority. That’s why we’ve created a really easy tool that’s budget friendly, user-friendly, and effective – our platform. Today, we wanted to go over the most cost-effective marketing tactics and tools (including ours), so that you don’t have to search and find them.
As Halloween approaches, we’re thinking a lot about our biggest fears. But today we’re not talking about ghosts or goblins or even Michael Myers. We’re talking about one of the scariest things of all to any pizza shop…complacency. “Complacency is man’s biggest weakness. It creeps up on us when we least expect it.” – Jay Mullings