We come across coupons all the time, but what are the ones that intrigue us the most and make us actually buy a product? And more importantly, why do they work? In this blog, we're diving into to the power of coupons and helping you understand what coupons work, at what times, and why.
At ZaHub, we spend a lot of time thinking about the landscape of marketing - what the future holds and how we can be early adapters today. Over the last few years especially, there’s one trend that has quickly made its way to the top: QR codes. In fact, in the USA alone, an estimated 11 million households scanned a QR code in 2020 (Statista). Due to the pandemic and the rise of smartphone technology, this once forgotten tool is now everywhere, from menus to TV screens. We’ve seen the QR code become incredibly popular as a tool for engagement in marketing campaigns. With that in mind, we’re giving you 10 unique ways to use QR codes in your next direct mail campaign to increase engagement, conversions, and brand loyalty.