Direct Mail Marketing

The Impact of Color on Food Marketing

Whether you realize it or not – color’s a powerful thing. And when it comes to marketing, specifically, color can change everything. It helps potential and current customers make decisions, makes them feel emotions, triggers physical responses, and may even be the reason they spend money. It’s important to know what different colors mean and do before and while creating any marketing piece – from print to digital. That’s why we’re giving you the rundown on color’s impact on general and food marketing, especially when it comes to direct mail.

By |2022-09-21T10:59:17-04:00September 21, 2022|General Marketing Strategy|Comments Off on The Impact of Color on Food Marketing
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How To: 4 Techniques for Food Copywriting

The right messaging can make or break your marketing. Good, effective food copywriting is all about showing customers the experience they’ll be getting if they choose your pizza shop. Creating messaging that’s short and sweet but compelling and effective can be difficult, so we’re providing your shop with the top food copywriting techniques for direct mail marketing.

By |2022-08-12T09:16:58-04:00August 12, 2022|Direct Mail Marketing|Comments Off on How To: 4 Techniques for Food Copywriting
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How Real-Time Reporting Can Improve Your Campaign(s)

When is it time to measure if your marketing campaign’s working – when it’s over? With a new mover campaign, of course it’s essential to choose what you believe to be the right audience, a great design, and a good partner or platform. But, what if you could do even more? Whatever partner or platform you choose, it’s important that you have access to some kind of campaign dashboard that gives you a detailed, up-to-the-minute view of your campaign’s success – so you can course correct as needed, improve cost effectiveness, and leverage successes as soon as possible.

By |2022-07-28T12:13:14-04:00July 28, 2022|Direct Mail Marketing|Comments Off on How Real-Time Reporting Can Improve Your Campaign(s)
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Timing is Everything

As long-time members of the print and direct mail industry through our foundation of Strata Company, we’ve had quite a bit of practice. We’ve seen many things change over the years – from a variety of trends to direct mail enhancements, and we’ve taken advantage of many of these to better our services for our customers. But, one thing that hasn’t really changed? The fact that timing is everything when it comes to direct mail. It can, and normally does, make or break whether or not your potential or current customer will have their interest piqued, get more information about your shop, give you a call, or more importantly, order your pizza. Today, we’re giving you some tips and tricks of the trade – ways you can better time your direct mail to ensure you get the most ROI. Try these out, and you’re bound to see improvements.

By |2022-03-18T10:00:00-04:00March 18, 2022|Direct Mail Marketing|Comments Off on Timing is Everything
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Marketing Buzzwords Series: Part 2

Personalization. While you’ve probably heard this word a few times before, you may not be super familiar with the way it’s known by the marketing world. This buzzword goes way deeper than its usual meaning when it comes to marketing. It’s a tool – and a very good one at that – that can help you meet your current and potential customers’ expectations, and provide them with more enjoyable, personally relevant experiences.

By |2022-03-11T10:10:34-05:00March 11, 2022|General Marketing Strategy|Comments Off on Marketing Buzzwords Series: Part 2
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Millennials are New Homeowners

Gone are the days where you can say “millennials only want to rent”, because, according to the American Community and American Housing surveys, there are 66 million millennials in the U.S., and they now represent 37 percent of the total national home-buying market. So, what does that mean for you? Several pizza loving, home-owning millennials likely just moved in down the street from you, and are looking for a new place to grab a slice.

By |2022-02-11T09:21:40-05:00February 11, 2022|General Marketing Strategy|Comments Off on Millennials are New Homeowners
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Why Direct Mail is So Effective

As direct mail experts, we know that one of the most important things about a direct mailer is eye catching, thought provoking, purposeful, and exciting graphics. It all matters. Color choices, fonts and weights, photography, placement – the list goes on. With so many design possibilities and a ton of choices to make, you may sometimes feel lost. To make things a little easier for you, we’re listing (and explaining) the top 10 design trends that will arise (or continue to be most popular) in 2022.

By |2022-01-14T10:01:49-05:00January 14, 2022|Direct Mail Marketing|Comments Off on Why Direct Mail is So Effective
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How to Pick the Right Marketing Partner Platform(s)

As a pizza shop owner, we know that you have limited time – and that most (if not all) of your time and energy goes into your pizza and your shop’s upkeep. But, your customers – and potential ones, are also so important to your shop’s success, and one of the biggest ways you bring in new customers is with effective and eye-catching marketing, whether it’s physical or digital. Today, we’re quickly taking you through the most important things to know and remember (especially as a small business) when picking the right marketing partner platform(s) for your shop.

By |2022-02-01T14:26:33-05:00October 21, 2021|General Marketing Strategy|Comments Off on How to Pick the Right Marketing Partner Platform(s)
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