Direct mail can be your best tactic - if done right. Its open rates can reach up to 42%, which is a lot higher than most e-mail open rates. 56% of consumers think print marketing is the most trustworthy of all marketing channels, and 70% of Americans say that mail is more personal than digital marketing. While these are excellent stats, we know it’s not always that easy to track and measure ROI from physical mail in the same way you track ROI from your digital strategies. Don’t worry, we’re here to help out.