Direct Mail Strategy

Why Direct Mail is So Effective

As direct mail experts, we know that one of the most important things about a direct mailer is eye catching, thought provoking, purposeful, and exciting graphics. It all matters. Color choices, fonts and weights, photography, placement – the list goes on. With so many design possibilities and a ton of choices to make, you may sometimes feel lost. To make things a little easier for you, we’re listing (and explaining) the top 10 design trends that will arise (or continue to be most popular) in 2022.

By |2022-01-14T10:01:49-05:00January 14, 2022|Direct Mail Marketing|Comments Off on Why Direct Mail is So Effective

Direct Mail – Then and Now

It can be easy to see direct mail as “just marketing on paper.” And in the past – maybe that’s all it was. But it’s certainly not like it used to be. That’s why it’s still one of the major (and most effective) marketing tools used today. Take a look as we go over how it’s evolved through QR codes, personalization, tracking abilities, and more.

By |2022-02-03T11:14:25-05:00September 24, 2021|Direct Mail Marketing|Comments Off on Direct Mail – Then and Now