Gone are the days where you can say “millennials only want to rent”, because, according to the American Community and American Housing surveys, there are 66 million millennials in the U.S., and they now represent 37 percent of the total national home-buying market. So, what does that mean for you? Several pizza loving, home-owning millennials likely just moved in down the street from you, and are looking for a new place to grab a slice.
As direct mail experts, we know that one of the most important things about a direct mailer is eye catching, thought provoking, purposeful, and exciting graphics. It all matters. Color choices, fonts and weights, photography, placement – the list goes on. With so many design possibilities and a ton of choices to make, you may sometimes feel lost. To make things a little easier for you, we’re listing (and explaining) the top 10 design trends that will arise (or continue to be most popular) in 2022.