You may or may not have heard about “direct marketing”. Although you might know a bit or a lot about marketing in general – what exactly does it mean when the word “direct” is placed in front of it? How can it be used? What results can it give you? And most importantly – how can it specifically help your shop? Direct marketing is a form of marketing that goes directly to the buyer. No steps along the way or promotion to other business – just messaging that’s straight to the viewer. Today, we’re talking about this commonly used buzzword phrase, and how you can use it effectively.