Effective Marketing

The Impact of Color on Food Marketing

Whether you realize it or not – color’s a powerful thing. And when it comes to marketing, specifically, color can change everything. It helps potential and current customers make decisions, makes them feel emotions, triggers physical responses, and may even be the reason they spend money. It’s important to know what different colors mean and do before and while creating any marketing piece – from print to digital. That’s why we’re giving you the rundown on color’s impact on general and food marketing, especially when it comes to direct mail.

By |2022-09-21T10:59:17-04:00September 21, 2022|General Marketing Strategy|Comments Off on The Impact of Color on Food Marketing
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Timing is Everything

As long-time members of the print and direct mail industry through our foundation of Strata Company, we’ve had quite a bit of practice. We’ve seen many things change over the years – from a variety of trends to direct mail enhancements, and we’ve taken advantage of many of these to better our services for our customers. But, one thing that hasn’t really changed? The fact that timing is everything when it comes to direct mail. It can, and normally does, make or break whether or not your potential or current customer will have their interest piqued, get more information about your shop, give you a call, or more importantly, order your pizza. Today, we’re giving you some tips and tricks of the trade – ways you can better time your direct mail to ensure you get the most ROI. Try these out, and you’re bound to see improvements.

By |2022-03-18T10:00:00-04:00March 18, 2022|Direct Mail Marketing|Comments Off on Timing is Everything
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Millennials are New Homeowners

Gone are the days where you can say “millennials only want to rent”, because, according to the American Community and American Housing surveys, there are 66 million millennials in the U.S., and they now represent 37 percent of the total national home-buying market. So, what does that mean for you? Several pizza loving, home-owning millennials likely just moved in down the street from you, and are looking for a new place to grab a slice.

By |2022-02-11T09:21:40-05:00February 11, 2022|General Marketing Strategy|Comments Off on Millennials are New Homeowners
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Best Practices for Crafting CTAs

Looking to increase online ordering? Want people to learn more about your shop? Hoping to grow your customer base? To do any of these, you need to use the right call-to-actions (CTAs). CTAs not only give your potential customers (and returning customers) clarity on what you want them to do, but are also what make your campaigns effective. Not sure what a CTA is or how to create one? We’re here to help. We’ll walk you through best practices for call-to-actions that actually create conversions.

By |2022-01-28T09:23:18-05:00January 28, 2022|General Marketing Strategy|Comments Off on Best Practices for Crafting CTAs
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Why Marketing Doesn’t Have to Be So Scary

Pizza shop owners don’t have all the time in the world – especially for marketing, and we get that. We’re not going to try and convince you otherwise. But what we will do is give you a bit of information and advice to make you feel just a little more comfortable (and a little less scared) of the foreboding and maybe untrusting view of marketing. Sometimes all it takes is a few minutes a day (or even a handful of minutes a week) to conduct effective, quick marketing that brings in new and existing customers. Let’s get going.

By |2022-02-01T14:32:08-05:00October 29, 2021|General Marketing Strategy|Comments Off on Why Marketing Doesn’t Have to Be So Scary
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Direct Mail – Then and Now

It can be easy to see direct mail as “just marketing on paper.” And in the past – maybe that’s all it was. But it’s certainly not like it used to be. That’s why it’s still one of the major (and most effective) marketing tools used today. Take a look as we go over how it’s evolved through QR codes, personalization, tracking abilities, and more.

By |2022-02-03T11:14:25-05:00September 24, 2021|Direct Mail Marketing|Comments Off on Direct Mail – Then and Now
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What Makes the New Mover Market So Desirable

Simply put – the new mover market is one of the best markets to target if you’re looking for ROI from simple and effective marketing. But let’s reel it in, because there’s a chance you don’t know what new mover marketing is at all, or maybe you’re just not convinced it’s worth it. Give this blog a quick read and we promise you’ll be making the right marketing moves (sorry for the pun, we couldn’t help it).

By |2022-02-03T11:15:09-05:00September 16, 2021|General Marketing Strategy|Comments Off on What Makes the New Mover Market So Desirable
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Tactics to Increase Direct Mail Response

Everyone has a different perception of direct mail. To some, mailers represent an outdated approach from a previous generation of marketing. In our experience, direct mail is one of many channels that can increase marketing impact and ROI. Done correctly, direct mail is a powerful driver for everything marketing – from engagement to acquisition, and can produce strong results for pizza shops.

By |2022-02-03T11:30:41-05:00April 30, 2021|Direct Mail Marketing|Comments Off on Tactics to Increase Direct Mail Response
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8 Effective Marketing Secrets

It’s no secret that new movers provide great opportunity. At any time, one in five households in a given neighborhood are new residents to the area. If you want to reach these potential customers before the competition, stay with us as we walk you through 8 effective new mover secrets.

By |2021-04-23T09:20:56-04:00April 23, 2021|General Marketing Strategy|Comments Off on 8 Effective Marketing Secrets
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