You may or may not have heard about “direct marketing”. Although you might know a bit or a lot about marketing in general – what exactly does it mean when the word “direct” is placed in front of it? How can it be used? What results can it give you? And most importantly – how can it specifically help your shop? Direct marketing is a form of marketing that goes directly to the buyer. No steps along the way or promotion to other business – just messaging that’s straight to the viewer. Today, we’re talking about this commonly used buzzword phrase, and how you can use it effectively.
Personalization. While you’ve probably heard this word a few times before, you may not be super familiar with the way it’s known by the marketing world. This buzzword goes way deeper than its usual meaning when it comes to marketing. It’s a tool – and a very good one at that – that can help you meet your current and potential customers’ expectations, and provide them with more enjoyable, personally relevant experiences.