Whether you realize it or not – color’s a powerful thing. And when it comes to marketing, specifically, color can change everything. It helps potential and current customers make decisions, makes them feel emotions, triggers physical responses, and may even be the reason they spend money. It’s important to know what different colors mean and do before and while creating any marketing piece – from print to digital. That’s why we’re giving you the rundown on color’s impact on general and food marketing, especially when it comes to direct mail.
The right messaging can make or break your marketing. Good, effective food copywriting is all about showing customers the experience they’ll be getting if they choose your pizza shop. Creating messaging that’s short and sweet but compelling and effective can be difficult, so we’re providing your shop with the top food copywriting techniques for direct mail marketing.