There’s a lot of bad marketing circulating around out there – and you know what all of it has in common (besides – likely – poor design, lack of target market research, and missing call-to-actions)? Unpleasant imagery. We know what you’re thinking… “photography costs a fortune!” – but that’s not always the case. And, what costs even more than any photo is losing customers over a bad one. There are ways to use good photography on your marketing without breaking the bank. Today, we’re going to explain why food photography is so important for your shop’s marketing, how you can get and use good photos, and, if need be – tips for (carefully and creatively) shooting your own.