Food Photography

Tips & Tricks for Designing Menus

Although ZaHub primarily provides direct mail and digital advertising services, we know our way around any design piece, from business card to menu. Why? Mostly because our parent company, Strata, has been in the print design and production business since the 90s. We’ve learned what works, what doesn’t, and through research and testing – we’ve also learned why. With that said, we have some tips and tricks to share when it comes to designing menus that entice your customers to not only buy your food, but buy more food. This quick, 5-minute read will tell you what you need to know.

By |2022-08-25T10:53:27-04:00August 25, 2022|General Marketing Strategy|Comments Off on Tips & Tricks for Designing Menus

The Importance of Professional Images

There’s a lot of bad marketing circulating around out there – and you know what all of it has in common (besides – likely – poor design, lack of target market research, and missing call-to-actions)? Unpleasant imagery. We know what you’re thinking… “photography costs a fortune!” – but that’s not always the case. And, what costs even more than any photo is losing customers over a bad one. There are ways to use good photography on your marketing without breaking the bank. Today, we’re going to explain why food photography is so important for your shop’s marketing, how you can get and use good photos, and, if need be – tips for (carefully and creatively) shooting your own.

By |2022-02-01T14:17:37-05:00November 5, 2021|General Marketing Strategy|Comments Off on The Importance of Professional Images