Marketing Design

The Impact of Color on Food Marketing

Whether you realize it or not – color’s a powerful thing. And when it comes to marketing, specifically, color can change everything. It helps potential and current customers make decisions, makes them feel emotions, triggers physical responses, and may even be the reason they spend money. It’s important to know what different colors mean and do before and while creating any marketing piece – from print to digital. That’s why we’re giving you the rundown on color’s impact on general and food marketing, especially when it comes to direct mail.

By |2022-09-21T10:59:17-04:00September 21, 2022|General Marketing Strategy|Comments Off on The Impact of Color on Food Marketing
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Tips & Tricks for Designing Menus

Although ZaHub primarily provides direct mail and digital advertising services, we know our way around any design piece, from business card to menu. Why? Mostly because our parent company, Strata, has been in the print design and production business since the 90s. We’ve learned what works, what doesn’t, and through research and testing – we’ve also learned why. With that said, we have some tips and tricks to share when it comes to designing menus that entice your customers to not only buy your food, but buy more food. This quick, 5-minute read will tell you what you need to know.

By |2022-08-25T10:53:27-04:00August 25, 2022|General Marketing Strategy|Comments Off on Tips & Tricks for Designing Menus
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Millennials are New Homeowners

Gone are the days where you can say “millennials only want to rent”, because, according to the American Community and American Housing surveys, there are 66 million millennials in the U.S., and they now represent 37 percent of the total national home-buying market. So, what does that mean for you? Several pizza loving, home-owning millennials likely just moved in down the street from you, and are looking for a new place to grab a slice.

By |2022-02-11T09:21:40-05:00February 11, 2022|General Marketing Strategy|Comments Off on Millennials are New Homeowners
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Best Practices for Crafting CTAs

Looking to increase online ordering? Want people to learn more about your shop? Hoping to grow your customer base? To do any of these, you need to use the right call-to-actions (CTAs). CTAs not only give your potential customers (and returning customers) clarity on what you want them to do, but are also what make your campaigns effective. Not sure what a CTA is or how to create one? We’re here to help. We’ll walk you through best practices for call-to-actions that actually create conversions.

By |2022-01-28T09:23:18-05:00January 28, 2022|General Marketing Strategy|Comments Off on Best Practices for Crafting CTAs
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What’s New for 2022

As direct mail experts, we know that one of the most important things about a direct mailer is eye catching, thought provoking, purposeful, and exciting graphics. It all matters. Color choices, fonts and weights, photography, placement – the list goes on. With so many design possibilities and a ton of choices to make, you may sometimes feel lost. To make things a little easier for you, we’re listing (and explaining) the top 10 design trends that will arise (or continue to be most popular) in 2022.

By |2021-12-30T10:14:06-05:00December 29, 2021|General Marketing Strategy|Comments Off on What’s New for 2022
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Design Trends to Help Your Shop’s Campaign Stand Out

If you’ve read any of our blogs, you know we believe in the power and effectiveness of good marketing. We believe not only in planning, strategy, organization, messaging, and call to actions, but in great design. Without great design, you could be missing out on a ton of potential customers through failure to grab their attention. Because design has such a wide range of options (nearly endless), we’ve compiled a shortlist of design trends you should keep in mind for your next marketing campaign.

By |2021-10-15T09:00:29-04:00October 15, 2021|General Marketing Strategy|Comments Off on Design Trends to Help Your Shop’s Campaign Stand Out
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How to Create a Persuasive Postcard

Whether you realize it or not, the success of your direct mail campaign is highly dependent on its design and messaging, and the effectiveness of your design and messaging boils down to whether or not it entices and influences your target customers. While there’s a plethora of different decisions to make when building a good pizza marketing piece, the number one thing to always keep top of mind is persuading your audience. Today, we’re discussing how to make your next postcard persuasive and effective with messaging and design that really pops off the page and gets new and returning customers through your doors.

By |2022-02-03T11:16:03-05:00September 10, 2021|Direct Mail Marketing|Comments Off on How to Create a Persuasive Postcard
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More Stats, Less Problems

At ZaHub, we’re big believers in the power of direct mail. It can take your pizza shop’s marketing to a whole new level. Instead of going on and on (and on) about the benefits and incredible ROI that direct mail offers, we’re showing you practical stats about direct mail that speak for themselves.

By |2022-02-03T11:17:35-05:00August 20, 2021|Direct Mail Marketing|Comments Off on More Stats, Less Problems
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The Power of Direct Mail – Part 2

In last week’s blog, part 1 of the Power of Direct Mail series, we discussed how powerful direct mail marketing really is, and how beneficial it can be as a central branding and promotional tool. This week, we have for you part 2 of the series. Now that you’re convinced of its importance and relevance, we’re giving you key tips and tricks your shop can use to enhance the power of your direct mail print marketing.

By |2021-06-04T09:57:28-04:00June 4, 2021|Direct Mail Marketing|Comments Off on The Power of Direct Mail – Part 2
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