How Real-Time Reporting Can Improve Your Campaign(s)

When is it time to measure if your marketing campaign’s working – when it’s over? With a new mover campaign, of course it’s essential to choose what you believe to be the right audience, a great design, and a good partner or platform. But, what if you could do even more? Whatever partner or platform you choose, it’s important that you have access to some kind of campaign dashboard that gives you a detailed, up-to-the-minute view of your campaign’s success – so you can course correct as needed, improve cost effectiveness, and leverage successes as soon as possible.

By |2022-07-28T12:13:14-04:00July 28, 2022|Direct Mail Marketing|Comments Off on How Real-Time Reporting Can Improve Your Campaign(s)

Tracking ROI Rich Direct Mail

Direct mail can be your best tactic - if done right. Its open rates can reach up to 42%, which is a lot higher than most e-mail open rates. 56% of consumers think print marketing is the most trustworthy of all marketing channels, and 70% of Americans say that mail is more personal than digital marketing. While these are excellent stats, we know it’s not always that easy to track and measure ROI from physical mail in the same way you track ROI from your digital strategies. Don’t worry, we’re here to help out.

By |2021-05-21T09:32:28-04:00May 21, 2021|Direct Mail Marketing|Comments Off on Tracking ROI Rich Direct Mail

Pizza Marketing 101: The Second Slice

Are you slicing more than you can chew when it comes to your marketing budget? And, more importantly, is the piece of the marketing pie you’re buying worth all the dough? We’re taking a deep-dish dive into how to choose your marketing systems and services based on the results you’re looking for – and how to make the most of them.

By |2021-02-13T10:01:15-05:00January 15, 2021|General Marketing Strategy|Comments Off on Pizza Marketing 101: The Second Slice