As long-time members of the print and direct mail industry through our foundation of Strata Company, we’ve had quite a bit of practice. We’ve seen many things change over the years – from a variety of trends to direct mail enhancements, and we’ve taken advantage of many of these to better our services for our customers. But, one thing that hasn’t really changed? The fact that timing is everything when it comes to direct mail. It can, and normally does, make or break whether or not your potential or current customer will have their interest piqued, get more information about your shop, give you a call, or more importantly, order your pizza. Today, we’re giving you some tips and tricks of the trade – ways you can better time your direct mail to ensure you get the most ROI. Try these out, and you’re bound to see improvements.
You may or may not have heard the acronym “CTA” thrown around. What does it mean? And what does it do. CTA stands for “Call To Action”, and if you don’t have it in your marketing – it’s most likely not going to be successful. So, it’s important you know what it is. CTAs are used to attract and bring in those in your target audience, but are also used to communicate to them what you want them to do, or where you want them to go. Today, we’re talking about this commonly used buzzword, and how to make yours effective.