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The Impact of Color on Food Marketing
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The Impact of Color on Food Marketing

General Marketing Strategy

The Impact of Color on Food Marketing

Whether you realize it or not – color’s a powerful thing. And when it comes to marketing, specifically, color can change everything. It helps potential and current customers make decisions, makes them feel emotions, triggers physical responses, and may even be the reason they spend money. It’s important to know what different colors mean and do before and while creating any marketing piece – from print to digital. That’s why we’re giving you the rundown on color’s impact on general and food marketing, especially when it comes to direct mail.

September 21, 2022|Categories: General Marketing Strategy|Tags: Appetite, Attention, Base Color, Behaviors, Best Practices, Black, Blue, Brand Personality, Brand Recognition, Brown, Buying, Buying Actions, Call to Action, Campaign, Campaign Success, Campaigns, Clearance, Color, Color Association, Color Contrast, Color Meaning, Color Perception, Color Preferences, Color Psychology, Color Reactions, Color Theory, Color Therapy, Complimentary Colors, Contrast, Coupon, CTA, Customer Decisions, Customer Psychology, Design Triggers, Direct Mail, Direct Mail Marketing, Direct Marketing, Discount, Effective Marketing, Emotional Responses, End Goal, Energy, Faber Birren, Focus, Food Marketing, Graphic Design, Green, Happiness, Hobbies, Hunger, Impulse, Impulse Buy, Interests, Judgement, Junk Mail, Link, Marketing, Marketing Campaign, Marketing Design, Marketing Goal, Marketing Piece, Orange, Persuasive, Physical Responses, Pink, Potential Customers, Product Interaction, Psychological Marketing, Psychology, Purple, Red, Sadness, Sales, Speed, Stimulating, Tips & Tricks, Urgency, White, Yellow|Comments Off

Questions to Ask Before Partnering with a Direct Mail Marketing Company
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Questions to Ask Before Partnering with a Direct Mail Marketing Company

Direct Mail Marketing

Questions to Ask Before Partnering with a Direct Mail Marketing Company

For any business (especially pizza shops), using direct mail to target current and potential customers has a multitude of benefits, and on most occasions, even more benefits than just digital marketing alone. But, before you begin any direct mail campaign, it’s likely you’ll need to decide on a direct mail marketing partner to help accomplish your goals. When making this decision, it’s crucial to ask potential partners some key questions. For your convenience, we’ve listed these out for you in this short read!

September 8, 2022|Categories: Direct Mail Marketing|Tags: 5 Key Questions, Account Manager, Analytics, Benefits, Best Practices, Budget Breakdown, Campaign Concerns, Campaign Performance, Campaign Progress, Campaign Questions, Case Studies, Clear Budget, Clear Communication, Communication, Cost-Effective, Credibility, Current Customers, Customer Experience, Data,