The Impact of Color on Food Marketing
Whether you realize it or not – color’s a powerful thing. And when it comes to marketing, specifically, color can change everything. It helps potential and current customers make decisions, makes them feel emotions, triggers physical responses, and may even be the reason they spend money. It’s important to know what different colors mean and do before and while creating any marketing piece – from print to digital. That’s why we’re giving you the rundown on color’s impact on general and food marketing, especially when it comes to direct mail.
Questions to Ask Before Partnering with a Direct Mail Marketing Company
For any business (especially pizza shops), using direct mail to target current and potential customers has a multitude of benefits, and on most occasions, even more benefits than just digital marketing alone. But, before you begin any direct mail campaign, it’s likely you’ll need to decide on a direct mail marketing partner to help accomplish your goals. When making this decision, it’s crucial to ask potential partners some key questions. For your convenience, we’ve listed these out for you in this short read!
Tips & Tricks for Designing Menus
Although ZaHub primarily provides direct mail and digital advertising services, we know our way around any design piece, from business card to menu. Why? Mostly because our parent company, Strata, has been in the print design and production business since the 90s. We’ve learned what works, what doesn’t, and through research and testing – we’ve also learned why. With that said, we have some tips and tricks to share when it comes to designing menus that entice your customers to not only buy your food, but buy more food. This quick, 5-minute read will tell you what you need to know.
How To: 4 Techniques for Food Copywriting
The right messaging can make or break your marketing. Good, effective food copywriting is all about showing customers the experience they’ll be getting if they choose your pizza shop. Creating messaging that’s short and sweet but compelling and effective can be difficult, so we’re providing your shop with the top food copywriting techniques for direct mail marketing.
How Real-Time Reporting Can Improve Your Campaign(s)
When is it time to measure if your marketing campaign’s working – when it’s over? With a new mover campaign, of course it’s essential to choose what you believe to be the right audience, a great design, and a good partner or platform. But, what if you could do even more? Whatever partner or platform you choose, it’s important that you have access to some kind of campaign dashboard that gives you a detailed, up-to-the-minute view of your campaign’s success – so you can course correct as needed, improve cost effectiveness, and leverage successes as soon as possible.
The Pros and Cons of EDDM
It’s not always cut and dry what types of marketing will work best for your shop. Even if you know you want to send out some direct mail, it can be difficult to choose what type of direct mail you want to send. Today, we’re walking you through what EDDM is, its pros and cons, and when and why you should choose it or opt for a more targeted approach.