Whether your shop is small and family-run, or large, and maybe one of several locations, it’s crucial to have a solid marketing strategy to catch the attention of potential customers. With today’s technology and tools, there are several avenues you can take to better your shop’s marketing, reputation, customer loyalty, and revenue. In this quick blog, we’ll go through 5 of them – and how you can use them for your shop.
We come across coupons all the time, but what are the ones that intrigue us the most and make us actually buy a product? And more importantly, why do they work? In this blog, we're diving into to the power of coupons and helping you understand what coupons work, at what times, and why.
Now that you have a better idea of branding, and have thought through whether or not your brand matches your “za”, let’s talk customer base. Does your brand meet their needs, expectations, and mindsets?
Branding isn’t simply a logo and consistent colors – although it is these things. It’s also the way you make your customers feel, the experience you provide, and the language you use to describe your products and services. Whether it’s known or faintly and unknowingly distinct, you have a brand and an image you’re putting out there…but is it purposeful? And is it the right one?
How you greet, treat, communicate with, and reward your customers is as important for your business as the cheese on your pizza. For our 3rd slice of the Pizza Marketing 101 series, we’re looking at customer retention and customer acquisition strategies.
