Direct mail is just as relevant now, if not more, than it was in the pre-digital era. Today’s most successful modern direct mailers go beyond eye-catching creative and quick and timely execution. They succeed because of quality data, digital touches and personalization that leads to interest and results.
Everyone has a different perception of direct mail. To some, mailers represent an outdated approach from a previous generation of marketing. In our experience, direct mail is one of many channels that can increase marketing impact and ROI. Done correctly, direct mail is a powerful driver for everything marketing – from engagement to acquisition, and can produce strong results for pizza shops.
