Direct mail is just as relevant now, if not more, than it was in the pre-digital era. Today’s most successful modern direct mailers go beyond eye-catching creative and quick and timely execution. They succeed because of quality data, digital touches and personalization that leads to interest and results.
As you may know, the ZaHub platform specifically targets new movers – not just anyone – with direct mail marketing. If you’re like most of the vendors and pizzerias we met at the pizza expo, or people within the industry we talk to day-to-day, you may be wondering…why? So today, we’re going to answer all of your questions about new mover marketing – and give you some insight into why it’s a great pizza shop tactic that really works to get new customers through your doors.
You may or may not have heard about “direct marketing”. Although you might know a bit or a lot about marketing in general – what exactly does it mean when the word “direct” is placed in front of it? How can it be used? What results can it give you? And most importantly – how can it specifically help your shop? Direct marketing is a form of marketing that goes directly to the buyer. No steps along the way or promotion to other business – just messaging that’s straight to the viewer. Today, we’re talking about this commonly used buzzword phrase, and how you can use it effectively.
Whether your shop is small and family-run, or large, and maybe one of several locations, it’s crucial to have a solid marketing strategy to catch the attention of potential customers. With today’s technology and tools, there are several avenues you can take to better your shop’s marketing, reputation, customer loyalty, and revenue. In this quick blog, we’ll go through 5 of them – and how you can use them for your shop.
Professional imagery is usually the best way to go when it comes to restaurant marketing – but we’re aware that not everyone has the budget or resources to work with an agency or hire a photographer. We still want your pizza to be as well-represented as possible. So, in this short read, we’re giving you the top five tips of today for taking your own effective and attractive pizza photography.
We know that, although it’s an important part of your business’ strategy and success, marketing isn’t always your first thought or priority. That’s why we’ve created a really easy tool that’s budget friendly, user-friendly, and effective – our platform. Today, we wanted to go over the most cost-effective marketing tactics and tools (including ours), so that you don’t have to search and find them.
Looking to increase online ordering? Want people to learn more about your shop? Hoping to grow your customer base? To do any of these, you need to use the right call-to-actions (CTAs). CTAs not only give your potential customers (and returning customers) clarity on what you want them to do, but are also what make your campaigns effective. Not sure what a CTA is or how to create one? We’re here to help. We’ll walk you through best practices for call-to-actions that actually create conversions.
As a pizza shop owner, we know that you have limited time – and that most (if not all) of your time and energy goes into your pizza and your shop’s upkeep. But, your customers – and potential ones, are also so important to your shop’s success, and one of the biggest ways you bring in new customers is with effective and eye-catching marketing, whether it’s physical or digital. Today, we’re quickly taking you through the most important things to know and remember (especially as a small business) when picking the right marketing partner platform(s) for your shop.
