Print Marketing

Tips & Tricks for Designing Menus

Although ZaHub primarily provides direct mail and digital advertising services, we know our way around any design piece, from business card to menu. Why? Mostly because our parent company, Strata, has been in the print design and production business since the 90s. We’ve learned what works, what doesn’t, and through research and testing – we’ve also learned why. With that said, we have some tips and tricks to share when it comes to designing menus that entice your customers to not only buy your food, but buy more food. This quick, 5-minute read will tell you what you need to know.

By |2022-08-25T10:53:27-04:00August 25, 2022|General Marketing Strategy|Comments Off on Tips & Tricks for Designing Menus
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How To: 4 Techniques for Food Copywriting

The right messaging can make or break your marketing. Good, effective food copywriting is all about showing customers the experience they’ll be getting if they choose your pizza shop. Creating messaging that’s short and sweet but compelling and effective can be difficult, so we’re providing your shop with the top food copywriting techniques for direct mail marketing.

By |2022-08-12T09:16:58-04:00August 12, 2022|Direct Mail Marketing|Comments Off on How To: 4 Techniques for Food Copywriting
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Top Print Marketing Trends of 2021

It’s been quite the year (to say the least), but more specifically, it's been a year for print marketing. Print has always been a relevant tool for every type of business – especially pizza shops – and even with the many changes that arose throughout the time of the pandemic, the print industry has luckily been able to respond and work effectively during it. With the impact of Covid-19 along with market demands, we’re looking back on the top print marketing trends that made it through, and flourished in, 2021.

By |2022-02-01T13:56:19-05:00December 17, 2021|General Marketing Strategy|Comments Off on Top Print Marketing Trends of 2021
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Marketing Buzzwords Series: Part 1

You may or may not have heard the acronym “CTA” thrown around. What does it mean? And what does it do. CTA stands for “Call To Action”, and if you don’t have it in your marketing – it’s most likely not going to be successful. So, it’s important you know what it is. CTAs are used to attract and bring in those in your target audience, but are also used to communicate to them what you want them to do, or where you want them to go. Today, we’re talking about this commonly used buzzword, and how to make yours effective.

By |2021-11-24T10:56:46-05:00November 19, 2021|General Marketing Strategy|Comments Off on Marketing Buzzwords Series: Part 1
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How to Pick the Right Marketing Partner Platform(s)

As a pizza shop owner, we know that you have limited time – and that most (if not all) of your time and energy goes into your pizza and your shop’s upkeep. But, your customers – and potential ones, are also so important to your shop’s success, and one of the biggest ways you bring in new customers is with effective and eye-catching marketing, whether it’s physical or digital. Today, we’re quickly taking you through the most important things to know and remember (especially as a small business) when picking the right marketing partner platform(s) for your shop.

By |2022-02-01T14:26:33-05:00October 21, 2021|General Marketing Strategy|Comments Off on How to Pick the Right Marketing Partner Platform(s)
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A Pizza Shop’s Nightmare: Complacency

As Halloween approaches, we’re thinking a lot about our biggest fears. But today we’re not talking about ghosts or goblins or even Michael Myers. We’re talking about one of the scariest things of all to any pizza shop…complacency. “Complacency is man’s biggest weakness. It creeps up on us when we least expect it.” – Jay Mullings

By |2022-02-01T14:29:37-05:00October 8, 2021|General Marketing Strategy|Comments Off on A Pizza Shop’s Nightmare: Complacency
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5 Examples of Great Pizza Print Marketing

When it comes to print marketing – whether it’s direct mail, billboards, posters, or pamphlets – the goal is to grab the attention of prospective customers, and quickly. Print could be the first (and most powerful) marketing collateral that your audience sees, so it’s important it not only includes great design, but is carefully tailored to resonate with your audience. In today’s blog, we’re highlighting 5 examples of great pizza print marketing to show you how it’s done, and done well, within the industry.

By |2021-09-29T09:57:36-04:00September 29, 2021|Direct Mail Marketing|Comments Off on 5 Examples of Great Pizza Print Marketing
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Direct Mail – Then and Now

It can be easy to see direct mail as “just marketing on paper.” And in the past – maybe that’s all it was. But it’s certainly not like it used to be. That’s why it’s still one of the major (and most effective) marketing tools used today. Take a look as we go over how it’s evolved through QR codes, personalization, tracking abilities, and more.

By |2022-02-03T11:14:25-05:00September 24, 2021|Direct Mail Marketing|Comments Off on Direct Mail – Then and Now
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More Stats, Less Problems

At ZaHub, we’re big believers in the power of direct mail. It can take your pizza shop’s marketing to a whole new level. Instead of going on and on (and on) about the benefits and incredible ROI that direct mail offers, we’re showing you practical stats about direct mail that speak for themselves.

By |2022-02-03T11:17:35-05:00August 20, 2021|Direct Mail Marketing|Comments Off on More Stats, Less Problems
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