Photography

Tips & Tricks for Designing Menus

Although ZaHub primarily provides direct mail and digital advertising services, we know our way around any design piece, from business card to menu. Why? Mostly because our parent company, Strata, has been in the print design and production business since the 90s. We’ve learned what works, what doesn’t, and through research and testing – we’ve also learned why. With that said, we have some tips and tricks to share when it comes to designing menus that entice your customers to not only buy your food, but buy more food. This quick, 5-minute read will tell you what you need to know.

By |2022-08-25T10:53:27-04:00August 25, 2022|General Marketing Strategy|Comments Off on Tips & Tricks for Designing Menus
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How To: 4 Techniques for Food Copywriting

The right messaging can make or break your marketing. Good, effective food copywriting is all about showing customers the experience they’ll be getting if they choose your pizza shop. Creating messaging that’s short and sweet but compelling and effective can be difficult, so we’re providing your shop with the top food copywriting techniques for direct mail marketing.

By |2022-08-12T09:16:58-04:00August 12, 2022|Direct Mail Marketing|Comments Off on How To: 4 Techniques for Food Copywriting
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How to Take Great Pizza Photos

Professional imagery is usually the best way to go when it comes to restaurant marketing – but we’re aware that not everyone has the budget or resources to work with an agency or hire a photographer. We still want your pizza to be as well-represented as possible. So, in this short read, we’re giving you the top five tips of today for taking your own effective and attractive pizza photography.

By |2022-05-05T11:19:11-04:00May 5, 2022|General Marketing Strategy|Comments Off on How to Take Great Pizza Photos
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What’s New for 2022

As direct mail experts, we know that one of the most important things about a direct mailer is eye catching, thought provoking, purposeful, and exciting graphics. It all matters. Color choices, fonts and weights, photography, placement – the list goes on. With so many design possibilities and a ton of choices to make, you may sometimes feel lost. To make things a little easier for you, we’re listing (and explaining) the top 10 design trends that will arise (or continue to be most popular) in 2022.

By |2021-12-30T10:14:06-05:00December 29, 2021|General Marketing Strategy|Comments Off on What’s New for 2022
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A Look at a Few of Our Favorite Pizza Campaigns

With the pizza market’s revenue projected to grow over the next five years, it’s important to optimize and modernize your marketing campaigns to ensure shop visibility. We know your end goal is to sell more pizza, and we’re here to help with that, so today we’re going over some of our favorite (and best) pizza campaigns and how these tactics can help your shop with its next marketing campaign.

By |2022-02-03T11:26:17-05:00July 29, 2021|General Marketing Strategy|Comments Off on A Look at a Few of Our Favorite Pizza Campaigns
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What Makes a Pizza Shop & Its Marketing Successful

We know success looks a little bit different for each pizza shop depending on size, market, and business strategy. While each shop’s unique, there are still key strategies to integrate into your marketing campaign to generate ROI. Today, we’re talking about what key marketing strategies will make and keep your shop successful, and how to integrate them in your campaigns.

By |2022-02-03T11:27:38-05:00July 15, 2021|General Marketing Strategy|Comments Off on What Makes a Pizza Shop & Its Marketing Successful
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