Pizza Shop Marketing Archives - Zahub Marketing for Pizzerias

How Real-Time Reporting Can Improve Your Campaign(s)
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How Real-Time Reporting Can Improve Your Campaign(s)

Direct Mail Marketing

How Real-Time Reporting Can Improve Your Campaign(s)

When is it time to measure if your marketing campaign’s working – when it’s over? With a new mover campaign, of course it’s essential to choose what you believe to be the right audience, a great design, and a good partner or platform. But, what if you could do even more? Whatever partner or platform you choose, it’s important that you have access to some kind of campaign dashboard that gives you a detailed, up-to-the-minute view of your campaign’s success – so you can course correct as needed, improve cost effectiveness, and leverage successes as soon as possible.

By Caitlin Lally|2022-07-28T12:13:14-04:00July 28, 2022|Direct Mail Marketing|Comments Off

10 Tips for Modern Direct Mail
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10 Tips for Modern Direct Mail

Direct Mail Marketing

10 Tips for Modern Direct Mail

Direct mail is just as relevant now, if not more, than it was in the pre-digital era. Today’s most successful modern direct mailers go beyond eye-catching creative and quick and timely execution. They succeed because of quality data, digital touches and personalization that leads to interest and results.

By Caitlin Lally|2022-06-30T12:01:37-04:00June 30, 2022|Direct Mail Marketing|Comments Off

The FAQs of New Mover Marketing
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The FAQs of New Mover Marketing

Direct Mail Marketing

The FAQs of New Mover Marketing

As you may know, the ZaHub platform specifically targets new movers – not just anyone – with direct mail marketing. If you’re like most of the vendors and pizzerias we met at the pizza expo, or people within the industry we talk to day-to-day, you may be wondering…why? So today, we’re going to answer all of your questions about new mover marketing – and give you some insight into why it’s a great pizza shop tactic that really works to get new customers through your doors.

By Caitlin Lally|2022-06-16T11:26:13-04:00June 16, 2022|Direct Mail Marketing|Comments Off

Marketing Buzzwords Series: Part 3
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Marketing Buzzwords Series: Part 3

Direct Mail Marketing

Marketing Buzzwords Series: Part 3

You may or may not have heard about “direct marketing”. Although you might know a bit or a lot about marketing in general – what exactly does it mean when the word “direct” is placed in front of it? How can it be used? What results can it give you? And most importantly – how can it specifically help your shop? Direct marketing is a form of marketing that goes directly to the buyer. No steps along the way or promotion to other business – just messaging that’s straight to the viewer. Today, we’re talking about this commonly used buzzword phrase, and how you can use it effectively.

By Caitlin Lally|2022-06-16T10:22:45-04:00June 2, 2022|Direct Mail Marketing|Comments Off

5 Pizza Shop Marketing Techniques
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5 Pizza Shop Marketing Techniques

General Marketing Strategy

5 Pizza Shop Marketing Techniques

Whether your shop is small and family-run, or large, and maybe one of several locations, it’s crucial to have a solid marketing strategy to catch the attention of potential customers. With today’s technology and tools, there are several avenues you can take to better your shop’s marketing, reputation, customer loyalty, and revenue. In this quick blog, we’ll go through 5 of them – and how you can use them for your shop.

By Caitlin Lally|2022-06-16T10:23:26-04:00May 19, 2022|General Marketing Strategy|Comments Off

How to Take Great Pizza Photos
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How to Take Great Pizza Photos

General Marketing Strategy

How to Take Great Pizza Photos

Professional imagery is usually the best way to go when it comes to restaurant marketing – but we’re aware that not everyone has the budget or resources to work with an agency or hire a photographer. We still want your pizza to be as well-represented as possible. So, in this short read, we’re giving you the top five tips of today for taking your own effective and attractive pizza photography.

By Caitlin Lally|2022-05-05T11:19:11-04:00May 5, 2022|General Marketing Strategy|Comments Off

6 Cost Effective Marketing Tactics
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6 Cost Effective Marketing Tactics

General Marketing Strategy

6 Cost Effective Marketing Tactics

We know that, although it’s an important part of your business’ strategy and success, marketing isn’t always your first thought or priority. That’s why we’ve created a really easy tool that’s budget friendly, user-friendly, and effective – our platform. Today, we wanted to go over the most cost-effective marketing tactics and tools (including ours), so that you don’t have to search and find them.

By Caitlin Lally|2022-04-21T16:06:57-04:00April 21, 2022|General Marketing Strategy|Comments Off

Marketing Buzzwords Series: Part 2
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Marketing Buzzwords Series: Part 2

General Marketing Strategy

Marketing Buzzwords Series: Part 2

Personalization. While you’ve probably heard this word a few times before, you may not be super familiar with the way it’s known by the marketing world. This buzzword goes way deeper than its usual meaning when it comes to marketing. It’s a tool – and a very good one at that – that can help you meet your current and potential customers’ expectations, and provide them with more enjoyable, personally relevant experiences.

By Caitlin Lally|2022-03-11T10:10:34-05:00March 11, 2022|General Marketing Strategy|Comments Off

Millennials are New Homeowners
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Millennials are New Homeowners

General Marketing Strategy

Millennials are New Homeowners

Gone are the days where you can say “millennials only want to rent”, because, according to the American Community and American Housing surveys, there are 66 million millennials in the U.S., and they now represent 37 percent of the total national home-buying market. So, what does that mean for you? Several pizza loving, home-owning millennials likely just moved in down the street from you, and are looking for a new place to grab a slice.

By Caitlin Lally|2022-02-11T09:21:40-05:00February 11, 2022|General Marketing Strategy|Comments Off

Best Practices for Crafting CTAs
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Best Practices for Crafting CTAs

General Marketing Strategy

Best Practices for Crafting CTAs

Looking to increase online ordering? Want people to learn more about your shop? Hoping to grow your customer base? To do any of these, you need to use the right call-to-actions (CTAs). CTAs not only give your potential customers (and returning customers) clarity on what you want them to do, but are also what make your campaigns effective. Not sure what a CTA is or how to create one? We’re here to help. We’ll walk you through best practices for call-to-actions that actually create conversions.

By Caitlin Lally|2022-01-28T09:23:18-05:00January 28, 2022|General Marketing Strategy|Comments Off