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Questions to Ask Before Partnering with a Direct Mail Marketing Company
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Questions to Ask Before Partnering with a Direct Mail Marketing Company

Direct Mail Marketing

Questions to Ask Before Partnering with a Direct Mail Marketing Company

For any business (especially pizza shops), using direct mail to target current and potential customers has a multitude of benefits, and on most occasions, even more benefits than just digital marketing alone. But, before you begin any direct mail campaign, it’s likely you’ll need to decide on a direct mail marketing partner to help accomplish your goals. When making this decision, it’s crucial to ask potential partners some key questions. For your convenience, we’ve listed these out for you in this short read!

By Caitlin Lally|2022-09-08T11:30:29-04:00September 8, 2022|Direct Mail Marketing|Comments Off

How To: 4 Techniques for Food Copywriting
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How To: 4 Techniques for Food Copywriting

Direct Mail Marketing

How To: 4 Techniques for Food Copywriting

The right messaging can make or break your marketing. Good, effective food copywriting is all about showing customers the experience they’ll be getting if they choose your pizza shop. Creating messaging that’s short and sweet but compelling and effective can be difficult, so we’re providing your shop with the top food copywriting techniques for direct mail marketing.

By Caitlin Lally|2022-08-12T09:16:58-04:00August 12, 2022|Direct Mail Marketing|Comments Off

The Pros and Cons of EDDM
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The Pros and Cons of EDDM

Direct Mail Marketing

The Pros and Cons of EDDM

It’s not always cut and dry what types of marketing will work best for your shop. Even if you know you want to send out some direct mail, it can be difficult to choose what type of direct mail you want to send. Today, we’re walking you through what EDDM is, its pros and cons, and when and why you should choose it or opt for a more targeted approach.

By Caitlin Lally|2022-07-14T16:38:10-04:00July 14, 2022|Direct Mail Marketing|Comments Off

10 Tips for Modern Direct Mail
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10 Tips for Modern Direct Mail

Direct Mail Marketing

10 Tips for Modern Direct Mail

Direct mail is just as relevant now, if not more, than it was in the pre-digital era. Today’s most successful modern direct mailers go beyond eye-catching creative and quick and timely execution. They succeed because of quality data, digital touches and personalization that leads to interest and results.

By Caitlin Lally|2022-06-30T12:01:37-04:00June 30, 2022|Direct Mail Marketing|Comments Off

Marketing Buzzwords Series: Part 3
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Marketing Buzzwords Series: Part 3

Direct Mail Marketing

Marketing Buzzwords Series: Part 3

You may or may not have heard about “direct marketing”. Although you might know a bit or a lot about marketing in general – what exactly does it mean when the word “direct” is placed in front of it? How can it be used? What results can it give you? And most importantly – how can it specifically help your shop? Direct marketing is a form of marketing that goes directly to the buyer. No steps along the way or promotion to other business – just messaging that’s straight to the viewer. Today, we’re talking about this commonly used buzzword phrase, and how you can use it effectively.

By Caitlin Lally|2022-06-16T10:22:45-04:00June 2, 2022|Direct Mail Marketing|Comments Off

Timing is Everything
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Timing is Everything

Direct Mail Marketing

Timing is Everything

As long-time members of the print and direct mail industry through our foundation of Strata Company, we’ve had quite a bit of practice. We’ve seen many things change over the years – from a variety of trends to direct mail enhancements, and we’ve taken advantage of many of these to better our services for our customers. But, one thing that hasn’t really changed? The fact that timing is everything when it comes to direct mail. It can, and normally does, make or break whether or not your potential or current customer will have their interest piqued, get more information about your shop, give you a call, or more importantly, order your pizza. Today, we’re giving you some tips and tricks of the trade – ways you can better time your direct mail to ensure you get the most ROI. Try these out, and you’re bound to see improvements.

By Caitlin Lally|2022-03-18T10:00:00-04:00March 18, 2022|Direct Mail Marketing|Comments Off

What’s New for 2022
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What’s New for 2022

General Marketing Strategy

What’s New for 2022

As direct mail experts, we know that one of the most important things about a direct mailer is eye catching, thought provoking, purposeful, and exciting graphics. It all matters. Color choices, fonts and weights, photography, placement – the list goes on. With so many design possibilities and a ton of choices to make, you may sometimes feel lost. To make things a little easier for you, we’re listing (and explaining) the top 10 design trends that will arise (or continue to be most popular) in 2022.

By Caitlin Lally|2021-12-30T10:14:06-05:00December 29, 2021|General Marketing Strategy|Comments Off

Quality Over Quantity
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Quality Over Quantity

General Marketing Strategy

Quality Over Quantity

We always, always appreciate conversations with customers. Especially those that make us think more thoroughly about our services. We’re constantly open to changing and evolving to provide the best offerings possible for loyal and new customers alike. Recently, we’ve had quite a few conversations about data, and have realized that it’s important for us to provide some insight into our somewhat unique data philosophy. We’re all about the best data – not always (and not usually) the most data.

By Caitlin Lally|2022-02-01T14:01:51-05:00December 3, 2021|General Marketing Strategy|Comments Off

Direct Mail – Then and Now
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Direct Mail – Then and Now

Direct Mail Marketing

Direct Mail – Then and Now

It can be easy to see direct mail as “just marketing on paper.” And in the past – maybe that’s all it was. But it’s certainly not like it used to be. That’s why it’s still one of the major (and most effective) marketing tools used today. Take a look as we go over how it’s evolved through QR codes, personalization, tracking abilities, and more.

By Caitlin Lally|2022-02-03T11:14:25-05:00September 24, 2021|Direct Mail Marketing|Comments Off

How to Create a Persuasive Postcard
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How to Create a Persuasive Postcard

Direct Mail Marketing

How to Create a Persuasive Postcard

Whether you realize it or not, the success of your direct mail campaign is highly dependent on its design and messaging, and the effectiveness of your design and messaging boils down to whether or not it entices and influences your target customers. While there’s a plethora of different decisions to make when building a good pizza marketing piece, the number one thing to always keep top of mind is persuading your audience. Today, we’re discussing how to make your next postcard persuasive and effective with messaging and design that really pops off the page and gets new and returning customers through your doors.

By Caitlin Lally|2022-02-03T11:16:03-05:00September 10, 2021|Direct Mail Marketing|Comments Off